Telegram Community Marketing Guide: How To Build A Strong Crypto Community (2022)

In the crypto and web 3 worlds, a community serves as a solid foundation for success of the project, and major crypto brands alreadyplace a great emphasis on developing an active community. A thriving community is also a low-cost marketing strategy for spreading the word about your crypto project in front of your potential customers.

Because of their speed, versatility, and security, Telegram groups are regarded as one ofthe preferredsocial platforms for building a crypto community. Several well-known crypto projects and influencers use their Telegram groups to engage with their target audience.

Read more: What Is Web 3.0 And Its Impact On Digital Marketing?

The messaging platform can help spread the word about your cryptocurrency project and, gain more followers, educate your community members, and the organic growth of your brand and community. These are only a few of the factors why the crypto community adores Telegram.

Telegram stats you should know about:

- The platform gained 320 million monthly active users between December 2017 and April 2022. Which is more than a 270% increase in users.

Telegram Community Marketing Guide: How To Build A Strong Crypto Community (1)

- As of January 2022, Telegram is the sixth most popular instant messaging app.

- The messenger app has a slightly younger audience; 41% of users are between the ages of 14 and 34.

Telegram Community Marketing Guide: How To Build A Strong Crypto Community (2)

Telegram community basics

Telegram groups: A community on Telegram is called a group. Telegram groups can be public or private and have up to 200,000 members.

Telegram channels: Telegram channels are similar to groups, except that channels are used for broadcasting, and only admins can post messages. A Telegram channel can be linked to a Telegram group and have no user limit

Admins: Telegram allows you to add admins with customized permissions to assist you with community management.

Pinned messages: Admins and users who have permission can pin specific messages at the top of the group.

(Video) Building A Crypto community on Telegram w Matt Nguyen from Chainfuel

Telegram Passport: Telegram Passport is an excellent feature to store frequently used essential documents that can be accessed when KYC is required.

Why is Telegram so popular for crypto marketing?

There are several advantages of utilizing Telegram for your crypto community:

- Joining a group on Telegram is very easy; if your followers already have an account, all they have to do is tap/click on the invitation link of your project's group.

- You can add bots in your channel that can ease administration by providing automated moderation and features like games, automated responses, payment, etc.

- You can pin messages with links to enable your community members learn more about your brand.

- Telegram community management is simple; channel administrators can change information, delete messages, ban users, add new mods, and so on from their settings.

- Your team members can reply swiftly to feedback and inquiries from your community members.

10 Valuable Telegram marketing strategies for crypto communities

Establish clear community guidelines

Define clear and concise guidelines for your Telegram group, and strictly implement these guidelines in your community. Having clear guidelines is critical for you since it promotes a healthy climate in your community.

Actively monitor the activities and chats, and if you notice that a user is not respecting the guidelines, send them a private message alerting them of the problem, or ban them from your community for repeated offences.

Promote your Telegram channel on other platforms

Design an outreach strategy for your Telegram community. Include a Telegram invite link on your official website, blogs, press releases, and yoursocial media profiles. You can also join crypto groups and discussion forums relevant to your niche and sharelinks to your groupswhenever possible without being labeled spam.

You can also contact the website or forum administrators and seek permission to advertise your crypto group on their platform. Some platforms might allow you to advertise your community for free, while others may require paid advertising for channel marketing, so have a dedicated budgetfor outreach.

You can also add your community to public telegram directories to increase your community's online presence. Moreover, it won't cost you much time or money to add your brand to these directories.

Telegram public directories you can use:

- TelegramChannels

- Tgstat

(Video) Telegram community management guide

- TelegramCatalog

Create and share quality content

Creating and sharing high-quality content allows you to build enthusiasmwhile also educating your audience about your brand and its goals. Create compelling visual content (videos, infographics, pictures) related to your project's technology, your objective, information about your token, market trends, your project's roadmap, etc.

Make a content calendar and publish content in your community on a regular basis. Remember that the quantity of contentyou share every day is unimportant, so prioritize quality over quantity. Organize weekly AMA meetings with your project's creators to listen to your followers' feedback, doubts, and questions. Instead of viewing your community as a one-sided information dump, create an interactive atmosphere for themembers.

Add new admins and mods for community management

When your community starts growing, it can become hard for you and your team members to manage so many users at once.

You can work with a community manager or a digital marketing agency to monitor your group chats and help you safeguard your community members from scams and frauds that could happen under your name. As your community grows, you should hire newadmins and mods to assist you in managing it. You can also ask your community's original members to assist andoversee the conversations.

Maintain active engagement in your Telegram channel

By actively communicating your brandpurpose, you can foster a sense of belonging among your community members. Your members can have different interests; they can be crypto enthusiasts, miners, crypto investors, developers, etc. It is essential to value each member equally.

Listen to their feedback, respond appropriately, and let them know how important each community member is to your project.

Few strategies to maintain active engagement in your community:

- Encourage your audience to create content and memes about you.

- Post a welcome message for every new member joining your community. You can automate this process using Telegram bots.

- Ask them to share their success stories and achievements involving your project.

- Create polls for taking feedback from your audience

- Listen to their suggestions and thank them for their feedback.

Create referral programs for your existing community members

A referral program, just like word of mouth, encourages the current members of your crypto community to spread the word about your project. A referral marketing strategy can bewonderful things for your community and your project as it promotes your project organically rather than through paid advertising. Moreover, new members are more inclined to join your community if someone refers them to your channel.

Ask your community members to share your community's invite link to their friends and other communities in which they are active. Announce the referral program on your social media channels and website, and reward users by either whitelisting them for your next drop or rewarding them with your NFT or token into their wallet.

(Video) How to start a Telegram community

Use Telegram stickers

On Telegram, you can create personalized sticker packs free of cost and use them as an engagement tool for your community. You can create stickers that include your logos, specific terminology related to what your audience uses, your project's mascot, visuals related to your project, etc.

Stickers can be an excellent tool for your project as they are easy to use and a widely popular feature of Telegram. Your audience can download and use these sticker packs in conversation inside and outside your community, ultimately becoming brand ambassadors of your crypto project.

Actively host events on your Telegram channel

Your community members can get bored by having serious discussions all the time. Hence it is crucial to have some fun activities within your Telegram community.

Event ideas for your channel:

- Create NFT or token giveaways.

- Gamify the interaction to reward XP or level up active members.

- Organize community meetings to discuss topics unrelated to your project.

- Host real-world community meetups and events.

- Create a quiz competition within your Telegram group.

- Host hackathons for the developers.

Add Telegram bots to your community

Bots are programs that can automate specific tasks with minimal human interference. Bots can help you with a wide variety of management tasks, such as assisting your community managers with moderation, adding new group info, sharing announcements, creating polls, sharing important stats, etc.

How to add a bot to a Telegram channel?

1. Launch the Telegram app on your phone.

2. Click on the contacts icon.

3. In the search bar, type in the bot's name you want to add @[botname].

4. Click on the bot name to open the chat window.


5. Click on the bot's profile image.

6. Click on "Add to Group" and select the groups you want to add the bot to.

7. Verify and tap "yes" to add the bot to the desired groups.

Keep analyzing your community data

It is critical to assess the effectiveness of your community management strategy. You should actively evaluate your KPIs to determine which activities are successful and which are not, as well as what your audience is most interested in.

Questions to ask while analyzing your data:

- Total participation of your users in a discussion?

- Which type of content is getting more impression and engagement?

- What is the overall engagement of your community?

- How many users are clicking on the posted links

- How many referrals are you getting weekly and monthly?

Should you work with a Telegram community management agency?

Now that you understand the potential of Telegram to build a solid communityand the steps to take, it's time for youto createand grow your own community. You can work with in-house community managers tobuild your team, but keep in mind that it canbe expensive because you will need to hire multiple individuals and purchase tools.

Alternatively, you can hire a marketingagency that knows what they're doing and whose sole focus will beon growing your community with like-minded individuals. A community management agencycan also help you save time and resources.

You might also like:

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What does a crypto community manager do? ›

A crypto community manager is a professional who looks after a digital currency company's engagement strategy and communication via online communities. They are experts in blockchain technology and cryptocurrency. Crypto community managers follow and create crypto charts to get a full market view.

How can I engage people in telegram? ›

7 Simple Ways to Build Your Community on Telegram
  1. Repost interesting content from your industry or community.
  2. Build your own tools on Telegram's API.
  3. Don't advertise 24/7.
  4. Run small contests, sweepstakes or games.
  5. Link to your other social media outlets.
  6. Return favors.
  7. Market your social presence.
22 Mar 2018

Why does crypto community use Telegram? ›

The social media and messaging app provides both public square and private rooms for crypto enthusiasts. So popular is the platform that those without it risk being ostracized from the community. That may not sound so bad in the current market, but for anyone still invested or interested, Telegram is a powerful tool.

What does a Telegram moderator do? ›

Moderators can manage your community with granular precision, allowing them to choose specific permissions and restrictions for easy moderation. Cloud-based messaging means that messages can be edited and deleted on both the sender and the receiver's side, and messages remain available in synced devices.

How do you keep crypto community engaged? ›

5 Tactics for Crypto Community Engagement
  1. Post Every Day to Engage with Your Audience.
  2. Make Your Members Feel They are Valued.
  3. Listen to the Community.
  4. Create Multiple Communities.
  5. Conduct Community Events.
7 May 2022

What are the most popular crypto community engagement strategies? ›

Use Social Media Marketing

It can be an effective and cost-efficient marketing strategy for many crypto projects to grow their community. There are billions of users online that use social media and continue to grow as the world becomes more digitized and connected.

How much do community managers make NFT? ›

Community Manager Salary - Sep 2022
Job Position and CompanyLocationTags
NFT Community Manager | Contractor Single Grain $40k - $55kLos Angeles, United Statescommunity manager non tech nft
Web3 Music Community Manager Dopr $75k - $110kRemotecommunity manager non tech music remote nft
33 more rows

What is telegram community management? ›

At its core, Telegram community management is built on community culture. The underlying feeling is a sense of belonging and acceptance. However, the main focus of Telegram community management is customer support.

How much do crypto moderators make? ›

The average Community Moderator salary (globally) is $34,526 per year. Salary estimates are based on anonymous submissions by Community Moderators, website users just like you and collected from past and present job posts.

How can I get more subscribers on Telegram? ›

Publishing your channel invitation link on another channel can certainly be one of the best ways to increase the membership of the telegram. Put your telegram channel address on each social network that you are active. For example, it's a good idea to put your telegram channel address in your Instagram Bio.

How can I add 1000 people on Telegram channel? ›

Manually Adding Telegram members

You just have to have the phone contact of the person on your phone. Then open Channel info > Add Members > Select contacts. After confirming your actions, these people will be subscribed to your channel. Sure some of them may leave right away or with time.

How can I promote my Telegram channel for free? ›

11 Ways to Get Telegram Channel Members for Free
  1. Manually invite friends. ...
  2. Share an invitation link among friends. ...
  3. Encourage word of mouth. ...
  4. Create viral content. ...
  5. Create original content. ...
  6. Cross-Promote. ...
  7. Get on Telegram catalogs. ...
  8. Share a link on Quora.

How can I grow my Telegram community? ›

How to Grow a Telegram Channel
  1. Share with the Community. Submit your Telegram channel to an online community, so people can find you. ...
  2. Actively post on your Channel. If you're not actively posting content & engaging with your channel, why should anyone join? ...
  3. Advertise on Telegram Channels.
31 Jan 2022

Do people use Telegram for crypto? ›

In the past few years, the crypto community has relied on social media sites like Twitter or messaging apps like Discord and Telegram to interact. But some say Telegram is the ultimate hub for communication and information — an imperative place to be in the crypto community.

Are Telegram crypto groups safe? ›

Similarly, Telegram has repeatedly been identified as a hotbed for crypto scams. A Business Insider missive from February warned that cryptocurrency scammers increasingly use bots to make Telegram users give up their one-time-passwords, lock the user out of their account and then clean house.

How do you become a crypto moderator? ›

2+ years of experience in moderating communities in the blockchain, crypto or DeFi space. Bachelor's Degree in Communications or simlar field. Technical knowledge (plus) Able to deliver based on short deadlines and multitask.

How do I become an online moderator? ›

The qualifications to become an online moderator vary greatly by site. If you moderate a private forum, you may only need to be a frequent poster who has a stake in maintaining the rules of the forum. Often, these online moderator jobs are volunteer positions.

Is Telegram moderated? ›

Telegram has long been home to far-right groups, who often find their communications options limited by moderation policies that, unsurprisingly, remove violent or hateful content.

What is a crypto community? ›

Crypto communities are essentially groups of individuals with a shared interest in cryptocurrency investing. These communities provide an avenue where investors can share news, exchange ideas or opinions, or ask questions. They're usually formed and maintained via popular online messaging platforms.

How do I advertise my crypto token? ›

Proven Crypto Token Marketing Strategies
  1. Community building. The most effective part to get more and more audiences to support your token marketing strategy is to validate the crypto community. ...
  2. Influencers. ...
  3. Podcasts. ...
  4. Banner ads. ...
  5. SEO. ...
  6. PR and media. ...
  7. Email marketing.

What do you think is the best marketing method for a Cryptocurrency? ›

Direct Messaging

This is just another highly-efficient way to get the word out about your future cryptocurrency. Many people will ignore a marketing email even before they read it, so there go all the efforts you put into creating an engaging email marketing campaign.

Where can I advertise Cryptocurrency? ›

Top 10 Crypto Ad Networks for 2022:
  • Coinzilla.
  • Bitmedia.
  • Adshares.
  • Ad Dragon.
  • CoinTraffic.
  • CoinAd.
  • A-ADS.
  • ADconity.

What is crypto promotion? ›

In the crypto world, a bounty is given in the form of tokens of the cryptocurrency that the platform is promoting. Instead of spending money on advertising to reach potential customers, bounty programs tap into the network of crypto enthusiasts to find new users.

How much do NFT moderators make? ›

While Discord Moderators are usually unpaid, the natural next career step is to become a Community Manager. NFT Community Managers in Western markets are paid between $40k and $75k per year.

What is a good community manager? ›

Community Manager Job Description

In order to advocate for and preserve an organization's brand, community managers must have incredibly strong soft skills. Above all, empathy, good listening skills, and adaptability are crucial to promoting favorable impressions of an organization.

How much do community managers make in Crypto? ›

$75,604. The estimated total pay for a Community Manager at is $75,604 per year.

Which bot is best for Telegram group? ›

5 Best Free Telegram Bots for Groups
  • Telegram Bots List 1: GIF.
  • Telegram Bots List 2: Dr. Web.
  • Telegram Bots List 3: Combot.
  • Telegram Bots List 4: Spotybot.
  • Telegram Bots List 5: GameBot.
16 Mar 2022

What is reputation in Telegram group? ›

What is the Reputation System? The Reputation System is an internally-built mechanism inside the MXC Foundation Telegram Community. It allows users to upvote helpful comments, contributing to a positive reputation building for those who contribute to the community.

Do community Moderators get paid? ›

How much does an Online Community Moderator make? As of Sep 26, 2022, the average annual pay for an Online Community Moderator in the United States is $41,053 a year. Just in case you need a simple salary calculator, that works out to be approximately $19.74 an hour.

Do you get paid to be a moderator? ›

According to this article, working full time as an online moderator or online community manager can allow you to earn anywhere from $31k to $70k annually.

Do Discord owners get paid? ›

The short answer is yes! Anyone can make money on Discord if they have the drive and time to do so. Some people build it into their full time gig and others keep it as a great side gig.

What makes a crypto community successful? ›

Be innovative. While effective communication with the community members will steer you in the right direction, innovation is key to success. Members can share knowledge and establish valuable connections on a Blockchain project. With a large community, users can tap into new ideas.

What is a crypto community? ›

Crypto communities are essentially groups of individuals with a shared interest in cryptocurrency investing. These communities provide an avenue where investors can share news, exchange ideas or opinions, or ask questions. They're usually formed and maintained via popular online messaging platforms.

What is the largest crypto community? ›

Bitcoin talk forum is the home of the largest and most influential crypto community. The legendary Satoshi Nakamoto founded the forum to help others in the bitcoin community. Today, Bitcoin talk has more than two million members, and it's available in over 20 languages.

What are the best NFT communities? ›

Cryptopunks, Cool Cats, Bored Ape Yacht Club, and VeeFriends are some of the best-known and exclusive NFT communities.

Which cryptocurrency has the highest number of holders? ›

Data › Coin Rankings
#Name30D %
1Bitcoin BTC-3.46%
2Ethereum ETH-14.88%
3Tether USDT+0.11%
4USD Coin USDC+0.13%
11 more rows


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3. The Biggest Mistakes Your Blockchain Startup is Making on Telegram
(Golden Digital, Inc.)
4. FREE ways to GROW your NFT community
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(Jayanth Ukwaththa - Trader's Life)

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