Do you love mentoring junior sales reps? Are you known as the one people should come to when they’re struggling with a difficult prospect?
Then maybe you’ve considered becoming a sales trainer. So, what exactly is expected of sales trainers, and how can you find (and land) a sales trainer job?
In this article, we’re going to discuss:
- What is a sales trainer job & what is expected of you?
- 8 common sales trainer interview questions
- How to find a sales trainer job (& get hired!) in 6 easy steps
What is a sales trainer job & what is expected of you?
A sales trainer’s job is to create and implement a training program for the sales team, as well as to measure and report on the results. An organization may hire a sales trainer for their inside sales team. A sales trainer job could also be within a professional training company that assists multiple sales teams.
Basic sales trainer job description
An effective sales trainer is someone who has proven experience selling—they know what it’s like in the trenches and can relate to the reps they’ll be training.
While many companies require trainers to have some previous experience in training, this doesn’t mean your previous job title needs to have ‘trainer’ in the title. If you’re a rep who’s known for taking the initiative to mentor and guide more junior reps on the job, that experience is just as valuable.
Sales trainer jobs also require you to be extremely organized. You’ll be responsible, not only for directly training and guiding the sales team, but also for creating training content, building skills in different sales tools, and measuring the results of your training efforts.
Sales trainer roles & responsibilities
Here are some of the basic things expected of a professional sales trainer:
- Build an effective training program
- Set up structure training for new hires
- Build sales skills across the whole team
- Set up specific training for the skills required in different sales roles
- Report to the sales manager on the results of training
- Build sales training content that can be used on-demand
- Work alongside the sales enablement team to build skills around current sales content and tools
- Work with sales managers to develop 1:1 coaching for individual reps
- Conduct regular sales skills assessments for the team
8 common sales trainer interview questions
The best way to prepare for an interview is to have clear answers to common questions. Here are 8 questions you should be prepared to answer:
1. “Tell me about your previous sales experience”
What the interviewer is looking for: Proven experience in sales that shows you’re an expert.
How to answer this question: Your interviewer already has your resume, so don’t just give a summary of your previous jobs. After explaining a bit about where you’ve worked and what you’ve done, be prepared to share a quick story of your sales success. If you can, bring your experience to life with proven results.
2. “What kind of experience do you have in sales training?”
Information the interviewer is looking for: A guarantee that you can actually train other sales reps.
How to answer this question: If you’ve already worked as a sales trainer, this is easy to answer. If not, find a way to frame your previous sales experience as the right experience. Did you help onboard new reps? Have you taken a junior rep under your wing and helped them boost their skills? Do junior reps view you as a mentor? This is valuable training experience you can use in your interview.
3. “How do you evaluate the effectiveness of a training session?”
What the interviewer is looking for: Proof that you can not only train, but measure and adjust a training program based on results.
How to answer this question: Draw from your own experience—how do you know when you’ve ‘made it’ with a training session? The most obvious answer would be more closed deals and a higher win rate, but look beyond that. Better conversion rates, improved conversations, higher email opens, and other activity-based sales metrics can also prove your training is working.
4. “In your experience, what’s the key to developing a good team?”
What the interviewer is looking for: A basic understanding of leadership principles.
How to answer this question: As a sales trainer, you’re also partially responsible for the success of the sales team. How do you train reps to be team players and work together? How do you lead new hires to rely on their peers for help? The success of the team is more than just the skills of the individuals—it’s how they work collectively. Answer this question right by focusing on how your training builds a healthy culture of empathy and collaboration.
5. “What’s your process for organizing a training program?”
What the interviewer is looking for: Necessary organizational skills.
How to answer this question: Training cannot be haphazard or random. The interviewer wants to know that you can develop a structured plan and program, not just random training sessions without purpose.
Answer this question with a clear, step-by-step explanation of how you would build a training program for a team. For example, you might start with talking to the sales manager to set a main goal for the training program, providing skills assessments for the team, and then setting up a three-month training plan that can later be reported on and adjusted.
6. “Why did you choose a career in sales? When did you know sales was for you?”
What the interviewer is looking for: Passion for sales as a career.
How to answer this question: A good sales trainer has a deep love of sales. Passion for sales will keep you up-to-date on industry trends, pushing the team to keep experimenting and iterating new methods and strategies. So, the best way to answer this question is straight from your heart. Why do you love sales?
7. “How do you stay motivated in sales?”
What the interviewer is looking for: A clear plan for motivating others.
How to answer this question: Especially if you’re trying to enter your first sales trainer job, you need to prove you can keep your own motivation at peak level. Otherwise, how can you expect to motivate a sales team? So, pick a specific method or strategy you use to stay motivated.
8. “What’s the first thing you would encourage the team to do if sales are down?”
What the interviewer is looking for: Proof you know how to deal with common sales problems.
How to answer this question: Every rep (and even most teams) will hit a slump at one point or another. Your answer here will show that you know how to pick things up quickly and that you can train and enable reps to continue through a slump. Try to speak specifically about methods you’ve used in the past to get out of a sales slump or help others out of a slump. If you can, share how you improved a bad sales culture.
How to find a sales trainer job (and get hired!) in 6 easy steps
Ready to land your dream job? Here are 6 steps you should follow:
1. Build a reputation of mentoring others (and enjoy it!)
Especially if you’re looking to move into your first training position, it’s important that you have a reputation as the person junior reps go to for help and advice. To prove you’re capable of training (and to prove to yourself that this is the right position for you), talk to your manager about taking a more active role in helping and training new hires.
And remember to have fun with it! After all, if you don’t enjoy helping and training junior reps now, you may want to reconsider whether a sales trainer job is right for you.
2. Follow the right job boards and sales communities
To make sure you’re up-to-date on the latest offers for sales trainers, make sure you’re signed up to alerts from top sales job boards, such as:
- AngelList: Startup job board
- RevGenius: Sales and revenue growth positions
- SalesJobs: Sales-specific employment site
- SalesHeads: Sales job board
- The Lions: Startup sales recruiting and employment company
Also, join relevant sales communities, such as RevGenius.
3. Send cold outreach to your favorite companies
You’re a sales pro—so, don’t be afraid to sell yourself!
If you have a dream company that you’re dying to work for, then find the sales manager and hit them up with an offer they can’t refuse.
4. Create a top-notch LinkedIn profile
LinkedIn is your introduction to the professional world. To land a fantastic job, be sure your LinkedIn profile reads like a sales page, not a resume.
Answer key questions that hiring managers will ask, such as:
- Why are you different from the next candidate?
- What experience or expertise makes you the best for this job?
- What results have you achieved at other companies?
- What value can you bring to our organization?
Prove with specific examples and data that you are the solution a company needs.
5. Build your personal brand to prove you’re a sales expert
Anyone can say they’re a sales expert. Not everyone can prove it.
While your profile and resume should be top-notch, another great way to land a sales trainer job is to share your expertise with the world.
LinkedIn is a hot place for sales pros to flex their skills and share valuable insights. So, set up your smartphone with a clean background and chat to the camera about your top sales advice. Sharing quick-tip-style videos is a great way to build your personal brand. And this is also real-world proof that you know how to develop, explain, and teach great sales advice.
6. Be patient
Job searching can be exciting at first, but it’s easy to lose that early motivation. Remember that the right job can take some time to find, and be patient. The more you put these tips into practice, the more likely you’ll be to find the right fit at a company where you can feel valued and help sales reps grow.
Train yourself to train others
In the end, the only way you’ll be able to train others is if you continually train yourself.
So, keep building your skills. Develop better teaching abilities by helping junior reps on your team. Keep up to date with current sales trends and build a repository of top sales resources to refer back to.
Take the initiative and show you’re ready to help build the skills of others. Then, who knows—maybe the perfect sales trainer job will come to you!
Looking for a quick way to organize your sales coaching sessions?
GRAB OUR FREE COACHING PLAN →
To become a sales trainer, you need to have extensive prior experience working with other salespeople and strong leadership skills. Other qualifications include a bachelor's degree in marketing or business. Apply to be a sales representative first and do everything you can to stand out from the competition.What is the role of a sales trainer? ›
Prepares new sales representatives by conducting orientation to sales process, develops individual coaching plans, provides resources and assistance, and schedules orientation drive-alongs with senior representatives. Conducts exercise sessions for new and current sales employees.What are the skills required for sales trainer? ›
Strong leadership skills
Many sales trainers have experience in leadership positions, like sales manager or regional manager roles. Leadership skills show that trainers have both experience selling products and managing client lists, along with experience in determining sales strategies and overseeing teams.
There are basically four types of sales training: inside sales, field sales, service sales, and sales management.How do I become a trainer at work? ›
To qualify as a corporate trainer, most employers require a bachelor's degree in business, communications or education, according to PayScale. However, the BLS states corporate trainers come from diverse educational backgrounds, including business administration, social science, education and organizational psychology.What are the five 5 qualities that successful trainers must possess? ›
- Be a good (and patient) listener. ...
- Approach training strategically. ...
- Encourage engagement. ...
- Be organized. ...
- Appreciate good instructional design. ...
- Have a finger on the pulse of learning trends. ...
- Analyze and improve again, and again, and again. ...
- Prize lifelong learning.
They are effective facilitators
It is the learners' needs, peculiarities, and objectives that trainers have in focus – not giving lectures from textbooks. They guide learners on how to accomplish training objectives, notice group dynamics and learners' progress, and manage the training event. That's facilitation.
Trainers monitor clients' progress and adjust goals and schedules accordingly, considering factors including attitudes, achievements, and feedback. They document client progress and provide clients with updates that include starting goals and achievements alongside forward-thinking plans and goals.What are the 3 most important selling skills? ›
- Confidence - maintaining a positive attitude.
- Resilience - communicating with conviction.
- Active listening - understanding the customers' needs.
- Rapport building - selling your personality.
- Entrepreneurial spirit - continual self-improvement.
It will generally include training in your sales process and methodology, as well as essential skills such as effective qualifying, asking probing questions, communicating value, and differentiating products and services. It may also include introductions to the specific products and services your organization offers.
“Over the years, I have acquired relevant skills and experience, which I shall bring to your organization. I have also worked tirelessly on my communication abilities and teamwork skills, which I will put to use in my future career, which would be in your organization if I am selected for the position.Why u want to be a trainer? ›
I want to be a trainer because the role is one that I am extremely passionate about, it is a role I get to make a positive difference in on a daily basis, and I get lots of job satisfaction from helping the people I am training to achieve their objectives.What are the 6 categories of a sales job? ›
- Sales Strategy Responsibility. This dimension defines the type of customers the organization is targeting. ...
- Product Responsibility. ...
- Market Segment and Channel Responsibility. ...
- Sales Process Responsibility. ...
- Marketing, Technical, and Operations Responsibilities. ...
- Management Responsibility.
“A knowledgeable trainer will be more engaging to students and make them feel confident that they're receiving the best,” he says. “A good trainer will have a passion for education, and for helping others, so employees will feel confident that they're getting the right support and information.”What are the challenges faced by trainers? ›
- Low Learner Enagagement.
- Inadequate Resources and Shoestring Budgets.
- No Connection to Practical Life.
- Limited Time for Course Development.
- Integration with Organizational Systems.
- Finding the Perfect eLearning Tool.
- Score 6 Out of 8 on this Personal Trainer Personality Profile. ...
- 1 – Confident. ...
- 2 – Personable. ...
- 3 – Great Communicator. ...
- 4 – Great Connector. ...
- 5 – Patient. ...
- 6 – Passionate. ...
- 7 – Energetic.
It takes a certain set of attributes to be a good trainer. Comfort in front of people, knowledge of the subject matter, experience, a passion for learning, interest in people. I'd say these are the minimum pre-requisites. Anyone in a Learning and Development role should have these attributes.What are trainer expectations? ›
The trainer should be knowledgeable about the subject matter. 2. The trainer should be able to communicate, explain and illustrate concepts. 3. He/ She should be interactive and should encourage participation from the audience.
Golden Rule of Sales: Treat Others How You Want to be Treated.What are the 6 stages of the sales process? ›
The six steps are the pre-approach, the approach, the presentation, the objection, the close, and the follow-up. Before a salesperson shows a customer a product, he or she must carefully prepare for the interaction with the customer.
- 4 Effective Methods for Delivering Sales Training.
- In-Person Instructor-Led Training Delivery.
- Virtual Instructor-Led Sales Training Delivery.
- Digital Sales Training Delivery.
- Sales Coaching Training.
- The Power of a Blended Approach.
- Tell me about yourself.
- How did you learn about this job?
- What do you know about this company?
- What are your biggest strengths?
- What are some of your weaknesses?
- Where do you want to be in five years?
- What are your salary expectations?
Answer “what is your greatest weakness” by choosing a skill that is not essential to the job you're applying to and by stressing exactly how you're practically addressing your weakness. Some skills that you can use as weaknesses include impatience, multitasking, self-criticism, and procrastination.What are your 3 major strengths? ›
Show that you have skills and experience to do the job and deliver great results. You never know what other candidates offer to the company. But you know you: emphasize your key skills, strengths, talents, work experience, and professional achievements that are fundamental to getting great things done on this position.What is the best answer for Tell me about yourself? ›
A simple formula for answering “Tell me about yourself”
Present: Talk a little bit about what your current role is, the scope of it, and perhaps a big recent accomplishment. Past: Tell the interviewer how you got there and/or mention previous experience that's relevant to the job and company you're applying for.
For training, you should hold the Level 3 Award in Education and Training (RQF) – PTLLS. This is the perfect foundation for anyone seeking to become a trainer in the workplace.How much does a trainer get paid? ›
Average R 17 790 per month.How much does a sales trainer charge? ›
This can range from $5,000/day - $15,000/day in most cases depending upon the company and experience of trainer. This can also be priced on a per person basis (ex: $100/person/hour or roughly $2,000 per person/two-day training event).What is expected of a trainer? ›
Trainers are able to maintain a dialogue with various participants and groups of learners. Their strong communication and interpersonal skills help them attract and maintain attention, break the ice, shift the focus of learners when needed, and be heard by the audience.
- Trainers are Strategic Thinkers and Partners. A trainer is a strategic thinker. ...
- Trainers are well-versed in Instructional Design. ...
- Trainers are Project Managers. ...
- Trainers are Facilitators of Change and Learning. ...
- Trainers are Evaluators.
- Technical or Technology Training. Depending on the type of job, technical training will be required. ...
- Quality Training. ...
- Skills Training. ...
- Soft Skills Training. ...
- Professional Training and Legal Training. ...
- Team Training. ...
- Managerial Training. ...
- Safety Training.
It can be hard work, but being a personal trainer is an excellent career choice for those who love helping people and want more say in their work lives.Is being a trainer a good job? ›
If you want a rewarding career, personal training delivers. There's something incredibly satisfying about helping clients achieve their fitness goals. That's in addition to seeing firsthand the health benefits they receive by boosting their physical activity.Do trainers make good money? ›
Obviously, we're not. The average income for an entry-level personal trainer is $16.70 per hour or about $34,000 per year. The average for all trainers is about $42,000, with only the top 10 percent exceeding $76,000. (Those numbers go up or down depending on where you live and work.)How does a trainer make money? ›
How Do Personal Trainers Get Paid? It's necessary to first acknowledge that there are two primary models for how fitness professionals are compensated: either through wages paid by a facility or directly by the client.What should a sales training program include? ›
- Essential sales skills. ...
- The customer experience. ...
- Your products and market. ...
- Your sales process. ...
- CRM training. ...
- Team-building exercises. ...
Is it worth getting a personal trainer? For many people, it is. A trainer can help you to reach important goals, help you to return to fitness after an injury, or simply provide motivation and accountability when you need it the most.